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Coaching Clients Should Demand the Highest Standards of Coaches: Training, Ethics, Certification

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Would you go to an accountant who wasn’t certified? Or to a doctor who didn’t pledge to uphold the Hippocratic oath? Why would you partner with a life or business coach who hasn’t been trained in the coaching process or doesn’t abide by a code of standards? Coach-specific training, ethics and certification are the first things clients should ask for when deciding on the coach they will hire, according to the International Coach Federation (ICF), the world’s leading...

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